Spend a few minutes thinking about the goal, and a few hours thinking about the process.

The other day I had a conversation with a buddy of mine. He’s a guy who’s, in part, accomplished what I want to accomplish, especially in the realm of business and family.

He’s an awesome dude.

We were talking about an aspect of my business. It’s a group that I’m building of guys that are really getting after it. We call it the Average 2 Alpha Tribe, and it’s not just about training or nutrition, though you’re taken through workouts that will change your body and your life and nutrition that will do the same, both boosting your testosterone levels at the same time, but I give you challenges to improve as a man and as a leader, books to read, all stuff that have helped me improve in my own life exponentially.

I had the goal of getting 1,000 guys into the tribe. It was in my mind as a big goal that would make a big difference.

We were talking about how the tribe is growing and he said sort of matter-of-factly that ya, having 10,000 guys in the tribe would be great.

It flipped my goal of 1,000 on its head.

After the call I took a step back and thought about other goals within my life and my business and realized I needed to spend a day to reassess where I was heading in life.

I needed to add a pinch of audacity to what I was trying to accomplish.

Setting the right goal is important.

Too often we set our sights far more moderately than we should. Why aim for 1,000 when you could aim for 10,000?

Why strive to accomplish what is easy when you could accomplish what is great?

No matter where you are in life, multiply what you’re trying to achieve by 10x.

Sprinkle your big goals with audacity and make them great goals.

The real magic, however, is in defining the process.


Having big, audacious goals is great. But the real magic is found in a clearly defined process.

Your process, your habits, your routine, will lead you to the promised land, and without them you won’t come close.

After I took a look at all of the goals in my life, I spent a couple hours a day determining what needed to be achieved to reach those goals, and then broke it down further into what I needed to do every day to make them a reality.

The time I need to wake up.

The first thing I need to do in the morning.

The primary focus of the business.

The books I need to read.

The attitude I need to have.

The people I need to talk to.

The food I need to eat.

The workouts I need to do.

Big, hairy, audacious goals excite us. They ignite a fire under our arse that leads us to work longer, more productive hours for a few days before we inevitably fizzle out and fall back into how we did things before our newfound inspiration.

It’s happened to me too often to fall back into that trap.

Victory takes a long time. It’s habitual, even boring sometimes. It consists of doing the things other people aren’t willing to do and doing them every day.

Set those massive goals.

Then spend even more time figuring out the process by which those dreams will become reality.

About The Author

Chad Howse: Chad’s mission is to get you in the arena, ‘marred by the dust and sweat and blood’, to help you set and achieve audacious goals in the face of fear, and not only build your ideal body, but the life you were meant to live.

You can contact him at –



I remember having this thought…

This is freedom.

I can’t even remember exactly where I was, and I may have been a tad lost, but I couldn’t care less.

I was in Tuscany, driving a rented Fiat 500, looking for a small town called Sorano that’s nestled in the hills in the south of the province between Florence and Rome but closer to the coast.

I may have actually just come from the coast, from a vacation property that a family I rented an Airbnb from let me use for free for as long as I wanted.

That was an experience.

The vacation house was on the island of Elba, where Napoleon was exiled. I walked throughout his house, worked on the beach next to a pal tree with an old fashioned in my hand.

Damn I want to go back there.

So the freedom…

I was lost, but not stressed nor worried. A song by Tim McGraw was playing, I think it was That’s Why God Made Mexico, something light like that, and I pulled over to the side of the road, got out of the car, and took it all in.

Ever since I was a kid (my Mom’s from Italy) I’d dreamed of coming to Italy.

The furthest we got as a family growing up was Newfoundland, where my old man’s from, and this was my first trip to another continent (actually, false, I’d been to Switzerland for a brief stay for a pal’s wedding, great time there too, though I missed the plane home because I had too many beers the night before).

In total I was in Italy for 3 months, with a couple weeks in Scotland as well.

The first month was spent pinching pennies in Rome.

Then, business took off, and it wasn’t that I spent frivolously (I didn’t), but I was free from that voice in the back of my mind, the stress the worry, the uncertainty that comes with not having enough.

That’s when the real trip began.

Years later, business is still growing as fast.

It took me a while to get over that hump, though.

Then, as I’ve mentioned before, I bought a book (Dotcom Secrets) a couple weeks ago and read it in two days.

Within that book were new lessons I’d yet to learn, and old lessons that took me years to learn, delaying the growth of my business that would eventually take place, but had I picked up this book earlier, I’d be further along than I am now.

It’s that good of a book.

Now, if this description of freedom – one I’ve replicated over and over again in Canada, the States, Africa, and South America – appeals to you, or if you simply want to grow your business, or add some supplemental income, take action on picking up the book while it’s free.

Dotcom Secrets by Russell Brunson (Free Copy)

Now I want to go back to Italy.


About The Author

Chad Howse: Chad’s mission is to get you in the arena, ‘marred by the dust and sweat and blood’, to help you set and achieve audacious goals in the face of fear, and not only build your ideal body, but the life you were meant to live.

You can contact him at –




I just looked at the web site to see when the first article was published.

It was October 2009 – holy hell!

I remember that time…

Here’s how this business got started (in short form).

–         buddy who’s had an online business for years shows me the ropes.
–         I go with him to an event he’s speaking at in Anaheim (a word my mom pronounces Anahein to this day).
–         I start the web site with no real idea as to how I’ll monetize it.
–         I join a mastermind group this same pal (great guy) is running.
–         The mastermind group was beyond me, didn’t come out of it with anything that actually earned.
–         Just focused on writing and growing the site.
–         Changed my focus from writing for the customer, the visitor, the user, to writing to myself (my ideal readership are guys with the same questions, obstacles, goals, dreams, as myself, so it made sense).
–         This was a big move, good idea.
–         Came up with the Man Diet.
–         Went to Italy, really worked on the Man Diet while there.
–         Left for the trip with no money, site not ‘killing it’ quite yet.
–         Man Diet took off, came home from the trip with 10x what I had when I left and a solid business.
–         Went to Argentina, business continues to grow.
–         Buy house, move from Vancouver to Calgary, still learning, still growing the business.
–         Change a few things with the business, grows more, more work, loving it, excited about where it’s headed.
–         Buy DotcomSecretsBook on Amazon, learn a TON.
–         Implement.
–         Seeing growth from what I learned there.

Wish I’d heard about it earlier.

I left out a lot.

Africa, road trip down south with Teddy (all of which done while working, writing, documenting, and growing the business).

That ‘big move’, from focusing on a customer to simply writing to myself, solving my own problems, issues, and obstacles, is something that Russell talks about in his book.

I may have to change that or at least evolve that focus in the future, but it was honestly when my business took off.

It was so simple, and it went against every marketing technique anyone’s ever mentioned to me, but I’d tried it their way for 4 years and the business just wasn’t doing well.

When I wrote for me and as a result, for guys like me, hustlers, ambitious guys, MEN, fellas who want to dare mightily and live adventurously, I started attracting action takers because I was creating content that resonates and actually HELPS them accomplish what they want to accomplish…

… And it was easy to figure out what to create because they’re all answers to questions of my own.

Again, I’ve spent well over $20k on courses and such, things that should help me grow my business, but Dotcom Secrets laid it out better than anything in that 20k, and it does it for free.

Pick up The Best Business Book I’ve Read for FREE

Learning to build a business online does a few things:

1. It helps you serve people closely, not behind the layers of a corporation (nothing wrong with that, but you get a closer connection to those you serve).

2. It gives you freedom to control your fate.

It won’t be the mistakes of others that you’re punished for.

You control your fate when you run your own business.

Dotcom Secrets can help guide you through the venture so you do the right things at the right times and in the right process.

And for those of you who are already online, I learned a ton from this book and I already have a business that’s growing 50% annually.

This book will only increase that.

About The Author

Chad Howse: Chad’s mission is to get you in the arena, ‘marred by the dust and sweat and blood’, to help you set and achieve audacious goals in the face of fear, and not only build your ideal body, but the life you were meant to live.

You can contact him at –



The other week I went to amazon and bought a book.

I didn’t expect much from it because of what it focuses on:

Building and growing an online business.

I’ve had an online business for 7 or so years now.

I’ve hired coaches, joined mastermind groups, gone to seminars and bought books that help you build a better, bigger business to serve the people you want to serve.

The coaches were good. The mastermind groups weren’t anything special. The seminars were okay.

… The books were horrible.

Now, I’m not going to bash anyone, but most guys writing a book about building an online business do a few things wrong:

  1. They teach things that only apply to how they like to do business. For me, their way never works. I write to guys like me, there aren’t many businesses like that.
  2. They teach things that are out of date within 1 year.

With technology and social media changing so damn often, you can write a book about what’s current, and within even a few months, that stuff won’t work any longer.

  1. They don’t teach steps (or at least not the correct ones).

More on this in a sec…

So the other week, when the book arrived, I flipped through the first pages, and then the next few, and then within 2 days I’d read the entire book (which is great for a slow reader like myself).

You, however, don’t need to go to amazon to get it, you can get it here for FREE: Dotcomsecretsbook.com

I genuinely wish I’d read this book on day one of building my business.

It would have helped me avoid a lot of mistakes, and it’s something I could then flip back to over those 7 years.

It takes you through the first, second, third, fourth, fifth etc… steps of how to grow a business online teaching whatever it is you want to teach.

Maybe you’re an expert at Jiu-Jistu. Maybe you’re in great shape. Maybe you’re a former member of the military and you want to teach people about the lessons you learned while you served…

… I don’t know, but it doesn’t actually matter what you want to teach.

If you follow the steps in this free book…

I’m 100% positive that you can build that business to a 6 figure business within 3 years (probably less, I’m being typically conservative with these estimates).

To be honest, I’d trade everything I’ve done thus far for this book.

That’s over $20,000 spend on building this business through coaching, masterminds, courses etc… that could have been learned for FREE through DotcomSecretsBook.com

Now, who, specifically, is this book for?

Honestly, we’re all in the business world, or we all should be in the business world.

Whether you have a full time job but a hobby, or you’re looking for the kind of location independence that I’ve enjoyed over the past decade, working from Italy, Argentina, Uruguay, Africa, and so on…

You should be earning money online.

For one, it’s a safety net.

You’re never dependent on one client, so if you lose your job you’ll at least have something to fall back on.

You can also earn money talking about only what interests you because I’m guessing it will help someone.

Take a look at how I’ve done it…

I’m interested in becoming a better man. It’s a problem I want to solve.

I’m interested in boosting my testosterone levels. Again, a problem I’m actively solving.

The solutions I find to these problems I then package and sell.

The research may take me a year or two, so why would I just keep it to myself? That makes NO SENSE!

Others who don’t have the time to spend a year researching something can just buy the Man Diet or download the 10-days to toughness program for free, and benefit from the work I’ve done.

You should be the same.

Take something you’re interested in, a problem you want to solve, solve it, and then let others benefit from your work.

Here’s the key, don’t waste time figuring out how to build the business, focus on solving those problems.

A book like Dotcom Secrets will show you how to build the business so you don’t have to spend years going through the trial and error that I went through.

About The Author

Chad Howse: Chad’s mission is to get you in the arena, ‘marred by the dust and sweat and blood’, to help you set and achieve audacious goals in the face of fear, and not only build your ideal body, but the life you were meant to live.

You can contact him at –



This is an excerpt from my latest book

Cheat. It’s always good to cheat if you can. Cheating in my mind is simply using things that help you either focus or manage your tasks better.

The following are things I use now. I’ve used a lot of little tools in my time, trying to get more done, trying to find a way to maintain focus for longer periods of deep work sessions, and attempting to keep track of what, specifically, I should be focusing on and what I shouldn’t.

1. OneFocus (mac app)

This is a great tool for anyone who does any kind of computer work offline. The big one, of course, being writing.

OneFocus is an app that gives you the ability to shut off access to whatever programs you want on your computer. When I’m working, for example, my ability to access everything but my Word doc is denied. You add a timer to it, which is important (I’ll explain why in the next tool).

2. Stopwatch

Focus and discipline needs to be forced and trained to become stronger. Don’t just work, time your work on a single thing. Timing your work sessions forces you to focus for a prescribed time. You don’t stop when your energy runs out or when you run out of ideas or when the ‘muse’ leaves you. You stop when the timer runs out.

Studies suggest that our attention span for deep work runs around 90-120 minutes. So you have a maximum of 120 minutes to focus deeply on a given task.

You won’t have that 120 minutes in your tank when you begin your work on discipline, but it’s something you can build up to with the help of a timer. Increase your work sessions by 10 minutes every week. Start with 60-minute work sessions. That may even be a stretch, but you’ll work your way up to it.

One of the best features of onefocus is that it includes a timer. It tells me when my writing session is done, I don’t tell it.

3. Trello

Trello is a task manager of sorts. You can create columns, then to-do’s or tasks within those columns. You can manually move one task through your funnel of columns, which is what makes it the best task manager I’ve come across.

How I set my columns up:

big projects – weekly projects – to do today – doing – done

You can see how projects move through that flow. They start at big or weekly projects – like a book or a program in big, articles and emails in weekly – then move to ‘to do today’, then doing, then done.

It’s a visual way of getting all of your work done. You should also only put 1-2 things in the ‘to do today’ column, and never more than one thing in the doing column.

I’m relatively new to using this. It’s only been a few months, but it’s already made a big difference. I’m sold.

4. Evernote

Evernote is a great note-taking and project planning tool. You can scan things with your camera phone using the app. It’s also a great note-taking platform for the books you read.

Taking pictures of articles or quotes or ideas you have while walking the streets or in the mountains, it becomes a visual journal that isn’t so much about creating discipline, but finding focus.

5. A Journal

Journals bring clarity. Often times I don’t know what I’m thinking unless I take the time to work my thoughts out in a journal. They also give us a period to reflect, to find self-awareness and to call ourselves out on how we’re not being disciplined.

I keep two journals and I recommend keeping at least more than one.

One journal is for your story. It’s to write down thoughts and ideas and record your life. This journal helps you find clarity. You write you goals and dreams and processes in this journal.

The second journal is for work. It’s to write down goals for the week, tasks, or even just to take notes on books you’re reading.

One is for your story, the other is for your daily life. Splitting them up allows you to find things in your journal much faster because they’re split into two topics. It also helps you really focus on the two aspects of your journaling without messing one of them up.

6. Big headphones

This is a new but incredibly powerful addition to my writing. I sit down at my desk, put the noise-cancelling headphones on so I can’t hear anything but the sounds its playing, choose a soothing, studying or working playlist that doesn’t have any words, and begin working.

I can’t explain how powerful this has been for my ability to focus on a single thing, whatever I’m writing. If writing or programming or any skill where you should be focusing on one thing and noise can be a distraction – carpentry, art, etc… – try this.

What are your tools?

These tools have worked wonderfully for me. They may do the same for your, but it’s important to have tools of your own, little ‘cheats’ that help you get better at what you’re aiming to perfect.

About The Author

Chad Howse: Chad’s mission is to get you in the arena, ‘marred by the dust and sweat and blood’, to help you set and achieve audacious goals in the face of fear, and not only build your ideal body, but the life you were meant to live.

You can contact him at –



Over the past week or so we’ve talked about what you need to do (discipline) and who you need to become (the code) to accomplish them.

… but what about the actual goals?

Too often we write down the first goals that come to mind. They’re the goals we think we want to accomplish but we don’t give ourselves enough time to really determine whether or not they align with our idea of our ideal life.

You may, for example, write down that you want to gross $1,000,000 this year, or $300k or $500k, but does your idea of your ideal life actually require you to earn that much?

There’s a lot you can put, but what are the best things to put as your goals?

 In the 12 Virtues we talk about finding clarity a lot.

Clarity comes when you know who you are, who you want to become, and what your values are.

It’s also something we’re almost completely missing in a society where true originals are few, and options are seemingly endless. We’re pulled in so many directions, told many narratives, that we end up following something, someone, or an idea without giving much thought about whether we really want it or not.

I run into this a lot.

When you read a lot, when you work a lot, it can be difficult to decipher which desires and ambitions are yours, and which are someone else’s.

So how do we find clarity on what we really want to accomplish?

1. You have to spend a week and form your ideal life.

Spend time every morning or night crafting your ideal life. Where will you live? What will your house look like, feel like? Who will you live with? How many horses and dogs will you have? What will your routine be?

Craft the story that you want to write. Determine what your life will be like on a daily basis, your routine, then add in a completely different narrative of what you do for fun, your adventures, your hobbies and other pursuits.

Form the life and the persona that will make you happy, give you purpose, and most importantly make you excited to get to work.

Take a week. Don’t try and do this in one sitting.

2. Do the math.

Figure out how much money you’ll need to earn and save to create this life.

Keep in mind that stuff is useless. I don’t need a new truck. My truck is just fine. So a new truck doesn’t make it into my dream life because I simply don’t care that much about getting a new one. A ranch, however, is something I definitely do want, and I’ve looked at the areas where I’d like to buy, the land I want to have, and I’ve found the prices of ranches and ranch land, along with how much I would have to put down, upkeep costs, mortgage payments, and so forth.

What you’ll find is, when you’re focusing on the most important things in life, you actually need to make a little less than you may think. (Read This: How to Spend Your Money Like a Winner)

Of course, you want to make millions, but you can create your genuinely perfect life with much less. Money is a measuring stick for how good you are at what you do, it can give you freedom, but as soon as you make it your be all end all and you attach meaning to things, money becomes a burden, it’s becomes a trap.

3. Times it by ten.

Multiply both the amount and the goal by ten. Just because this is what you need to create what you want, doesn’t mean that you shouldn’t aim for more.

More is better. More, as in, asking more of yourself. The greater the goal, the more excited you’re going to be about setting out to accomplish it.

Multiply both the life, the business goal, the income goal, the savings goal, and any other goal, by ten. Bigger is better when it comes to goals, as is shorter…(Read This: Before You Set Another Goal, Define Your Life)

4. Cut the time in half.

A year is too long. Five years is way too long. Aiming to achieve a MASSIVE goal in 6 months is scary, but it can often get accomplished if enough work is done. Actually, I’d say it’s more likely to get accomplished than an annual goal because 6 months enables greater clarity.

When you have a six month goal it becomes pretty clear as to what you need to do within six months to achieve it. Bringing it to 3 months doubles that clarity as you know precisely what you need to do and who you need to be to make this audacious life your reality.

I don’t have 2017 goals. I have goals that I will accomplish within six months, and others I’ll accomplish within three months.

When I set annual goals they never get accomplished, so I’m done with them. You should be too.

5. Figure out your ideal day with what you have and who you are right now.

With all of this daring ambition sprinkled into a goal-setting scenario, you also need to figure out what your ideal day is with what you have right now.

The ‘stuff’ you’re aiming to acquire really doesn’t matter. You should be able to live a great life with where you are right now. Greatness shouldn’t have to be something that you push into the future, that you have contingencies for.

When I get a million dollars, then I’ll live the life I want.

When I make a million bucks I’ll travel, write, live as ‘the man’.

That’s what we usually tell ourselves. Then a million bucks comes and we push it to two million, or 100 million, or a billion, and we spend our lives chasing a dollar amount when our ideal life, and our ideal self could have been realized on day one.

What’s your ideal day?

These steps should help you find clarity both in what you want to accomplish this year, who you want to become, eventually, and what your end game is.

Be daring. Be ambitious. But don’t wait to become the guy that these goals need you to become. Act like the billionaire now. Be the adventurer today.

About The Author

Chad Howse: Chad’s mission is to get you in the arena, ‘marred by the dust and sweat and blood’, to help you set and achieve audacious goals in the face of fear, and not only build your ideal body, but the life you were meant to live.

You can contact him at –