Do you feel like a warrior? Do you feel like a hunter-gatherer? Do you have a quiet pride that comes from being a leader, the alpha of your home?

Yes would be a very unlikely to each of those questions.

Of course you don’t feel like a warrior, you work a 9-5 where your boss tells you what to do everyday. You’re more dog than wolf. Yet, with every breath you dream about reclaiming that wild piece of your soul that has been stepped on since you entered the school system as a tyke.

After school there was work.

School was nothing more than training for the workforce anyhow. Afterall, that’s why our modern school system was set up: to train the masses to fall into line and fill the empty spaces in an industrial age.

It’s outdated.

We need more free thinkers, more innovators, more men, and our modern school system crushes masculinity.

How teachers expect young boys and eventually young men to sit still in a chair hour upon hour is beyond me. Punishing him when he gets up or makes noise is actively crushing his spirit, the necessity he has to heed the call to rise and stand and fight for something.

After a dozen years of training you’re ready to get paid to be submissive. So you get a job and do what you’re told. If you’re lucky you get a labor job. Yes, I said if you’re lucky.

I’ve had landscaping jobs, warehouse jobs, construction jobs; I’ve worked as a mechanic, had a paper route before I was legal age because I lied on the application, and then I’ve had a sales job, an office job, a desk job.

Sales did provide me with something great and necessary: competition. But sitting daily is suffocation.

Labor provided me with activity. Construction was the be all end all because it not only provided me with activity, but at the end of the day I could look and point at what I’d done. I built this or that, I finished a project and I did it with my hands.

Both options aren’t ideal, but both are where men typically head after spending over a decade in training, and that’s not including the myth that is college.

So now you’re working. You’re providing for yourself or your family and though it’s been stepped on and watered down for decades now, there’s still a fire that burns within. It’s more than that, though, it’s a call. It’s a call to action, to adventure, to freedom.

You want to feel pain and to dish it out on occasion. You want thrills. You want fear, real fear, life-threatening and debilitating fear, anything besides this suffocating normalcy that everyone around you accepts without thought.

This is the same call to manliness that you felt far more strongly when you were a wee one playing Cowboys and Indians or cops and robbers; when you were fighting and roughhousing and thinking about what you wanted to be when you grew up.

There’s a reason why boys like fire trucks and guns and dinosaurs, they feed our masculine energy, an energy that is rarely fed in a modern society that lacks the necessity for masculinity.

As a society we don’t need warriors running around. We don’t even want men being masculine because they’re much harder to keep in check. Or at least that’s what we think. The reality is that when men aren’t given an outlet, a place to be men, they will find the physicality and aggression and danger in other ways.

They’ll rob banks, batter women, even flare up in anger unnecessarily and far too often.

Men need to feel like men in order to man up and be men.

Theodore Roosevelt was a nerd. He was an absolute dork, a kid in love with science, but a young man nonetheless and a young man who loved everything about being a man. He looked up to his father, a masculine, strong man, as his archetype, and young Theodore didn’t think it silly to follow the call to manliness, he thought it necessary.

He saw the rugged manliness in the West, so he started a ranch and learned to be a cowboy. He saw rugged manliness in hunting, and with hunting as it so often does, comes conservation, so be became a world-renowned hunter and conservationist. He saw the rugged masculinity in being a warrior and he wanted to fight so bad that he practically begged to be involved in the Cuban war. In fact, he took command of a group of men that would be known as the Rough Riders, a collection of cowboys from out west. Real men, rugged men, men that Roosevelt knew would look the enemy in the eye and march forward rather than flee.

Few men, though, follow this call, and they must.

Today it’s seen as comical even when men aim to be masculine by doing things like Roosevelt did to clearly fit a vision of what he thought masculinity is without actually having the skills in his repertoire innately or naturally. Roosevelt learned what he felt masculinity was, and you must too.

The first step to reclaiming your manhood is to do as TR did:

Get off your ass, into nature, and ride horses, kill animals, adventure and extend yourself beyond what you can currently do.

It’s been stamped out of you, masculinity has, for decades, and systematically so. You followed the line and the line led to a domestication of the once wild you. Now you need to reclaim that part of your soul that yearns for action. You can’t feed it through movies or by watching sports or playing videogames. It needs real adventure and real physicality to gain the nourishment it requires to thrive or else death by your hand is its fate.

All dogs come from wolves; all men come from warriors.

It’s nearly impossible to train a dog to be wild, and to be wild is not what we’re necessarily after. You need to be able to conduct yourself in a manner that allows you to earn a living, to rise through the ranks and to take care of your family, but you also need an outlet to feed your soul, dammit!

The first step is to do something about it. Create a simple outlet.

Join a boxing gym. Take up hunting. Get out into nature once a week. Do more than what you’re doing now. Lifting weights won’t cut it. It’s physical, sure, but where’s the danger? You need more, something that brings you back to the warrior that was your ancestor and his ancestor and his ancestor. You need action, but also a bit of danger. (Read This: A Life Devoid of Danger is a Coma)

Fear needs to exist in your life with the slight possibility of death right behind it.

Our life expectancy has never been higher, at least not in modern times. The possibility of death is nowhere near the front of our minds; so, the meaning of life and the feeling of being alive cannot be present either. Without death you cannot grasp life. Without its immediacy you cannot fathom the importance of the minute, the second, the moment you’re in right now.

Death was once everywhere. Even the Greatest Generation had a life expectancy of 60, nowadays men are having mid-life crises at 60. Don’t be reckless, but don’t live your life inside, away from danger or the possibility of death because that is not living, that is entering a casket before you’ve taken your last breath.

Find an outlet. Find one now, today, after you read this, and make your new hobby one that makes you manlier.

About The Author

Chad Howse: Chad’s mission is to get you in the arena, ‘marred by the dust and sweat and blood’, to help you set and achieve audacious goals in the face of fear, and not only build your ideal body, but the life you were meant to live.

You can contact him at –



Man Up: Manhood is a Struggle.

Youth is a blunder; manhood a struggle; old age a regret. ~ Benjamin Disraeli

To man up is to accept the struggle of manhood. And yes, it is a struggle, a daily one, often without reward or acclaim, just the pride of the man enduring the struggle he’s put here to endure.

This struggle is necessary, but it’s being avoided by guys who opt for the quick fix, the easy path, the cheat to wealth. Why wouldn’t you want ease? Why would any man quest for an arduous road?

What is this struggle?

Is it merely hardship or something more?

Norman Mailer said,  Masculinity is not something given to you, but something you gain. And you gain it by winning small battles with honor.

Man Up: Face Your Battles

Every day we face battles. More often than not we’re ignorant to the wars being waged because we see these not as ‘battles’, but as natural desires. As such, they’re innate and nothing can be done about them. (Read This: Fight Your Desires)

Other times we ignore these wars and blame things as being ‘just the way they are’. We willingly sweep our role in our own lives under the rug and play the role of someone having things done to them rather than being someone who fights for a better road, path, or way of life.

Yes, you have to win these battles with honor, but you also have to identify the damn battles.

Don’t think life happens to you, know that you control not the event but you definitely control your reaction to the event. You may not control the weather or the news, but you have power over how you respond to the weather or the news.

These are the battles.

Your desire to be lazy isn’t innate, it’s a choice. Your desire to spend money isn’t ‘good’ because it comes from within, it’s only good if it propels you closer to your goal.

Man Up. It’s a simple request, but to man up is to follow the hard path, one of awareness and not of ignorance.

When you’re ignorant you don’t have to fight any battle, you don’t have to accept the role you play in your own life. You can remain blind to the power you wield and instead ‘go with the flow’. You don’t have to rise to the occasion. You don’t have to wake up earlier, or go the extra mile at your work because you think your success or lack-there-of is the result of a system, not of discipline, hard work, and many many battles won with honor.

You can be a little bitch, a lacky, a victim, or you can be a damn man.

It’s your choice.

Being a coward is easy. You always choose the easy way out. You blame others for your mess, your life, your failure. When you act like a man, when you man up, the only one you can blame is the man in the mirror. It’s a tougher road, but it’s a necessary one if you’re going to live just and honorable and successful.



There’s ambition, and there’s service. Men need both. Ambition is given a bad name because it seems to be all about the individual, but what comes from that ambition is almost always of benefit to others, namely in what the man creates and the life he gives his family.

You need ambition. It’s the calling of your soul. It’s why you’re here, to become something, to give something, to use whatever talent you have to the best of your ability and to waste no time in doing so.

You, we all, also need to serve.

Service something that, when you do it, it feels great, it’s meaningful, it fills your heart with a sense of purpose and joy that can’t be replicated by a purchase or a glance at an increasing bank account or a stock that’s made big moves.

You need both.

A man is never first. It sounds completely contrary to everything possibly that I’ve ever said, because yes, you need to win like a motherfucker. But you should always have someone, some group, some entity that you’re putting before you.

If you’ve never read a book about Robert E. Lee, do so.

I don’t know your background or what you’ve been taught in school about the Confederate Army or those in it or why they fought or what they fought for, but I was taught that, basically, they were all bad. That’s clearly horribly wrong, in fact, Robert E. Lee is one of the greatest men to ever grace God’s green earth.

God, country, family.

That was where his priorities lay. Country may sound odd since he fought against the Union, and did so brilliantly, both Theodore Roosevelt and Winston Churchill called him western civilization’s greatest military leader. Country, to him, however, was his state, Virginia.

You have to understand that the state was older than the Union of States, and Lee couldn’t bring himself to fight against his fellow statesmen, even though he was offered command of the Union Army by Lincoln.

It hurt him deeply to fight against his nation, but he saw them as the aggressor. He had to defend his state.

Notice his list of allegiances. He isn’t on it. His allegiances actually were to the detriment of both him and his career. He wasn’t legally considered a citizen of the United States until the 1970s when Ronald Reagan deemed him one (TK).

That has to be you. You cannot be first on your list. You have to be second or third or fifteenth.

Your family has to take precedence over you. Your God, your country, your company, whatever. You know who or what should be higher on the list.

My God. My country. My family. My lady. My friends. My species. My dog. If I thought a little harder I could add a few more. Now, I’m a selfish fuck at times, way too often actually, but that’s a list that has to keep me honest about what I’m doing, why I’m doing it, and who I’m truly doing it for.

Be second, at best.

About The Author

Chad Howse: Chad’s mission is to get you in the arena, ‘marred by the dust and sweat and blood’, to help you set and achieve audacious goals in the face of fear, and not only build your ideal body, but the life you were meant to live.

You can contact him at –



The Search After Great Men: Man Up

The search after the great men is the dream of youth, and the most serious occupation of manhood. ~ Ralph Waldo Emerson

As boys, we idolize great men, be they fictional or real. They’re our heroes. (Read This: Every Young Man Needs a Model)

When I was a kid I was puzzled by Muhammad Ali’s dodging of the draft for the Vietnam War.  He could kill everyone –  or so the logic went in my small little brain. I obviously thought the same about John Wayne.  Why wouldn’t they just send John Wayne in to fight the Nazis or whoever the bad guy was at the time?

When we get older – and I wouldn’t say ‘old’, in past generations this started at 17 years of age if not earlier – this becomes our pursuit, and it should be a serious pursuit.

You cannot dream about being a great man, you’re not a boy any longer, it’s time that you craft a plan and follow it every day.

The Dead Serious Quest to Man Up

We grow up later in our society than we did before. It is, in part, because our lives are longer, but we’re also lazier and far more entitled than we’ve ever been. We’re creating entitlement generations by awarding and rewarding them without merit, just for participation. (Read This: Nothing is Deserved Unless it’s Earned)

At some point the notion that you’re the center of the world or that you’re deserving of something you haven’t yet earned has to end,  this is when you man up, when you become a man, when you take greatness more seriously.

There comes a time when life has to be taken more seriously, and this includes having fun, adventure, relationships, and your career path.

Life has to be taken more seriously because it’s fleeting. With every day you’re brought closer to your death. This is serious. What’s more is that most people exist in ignorance of this fact. They ignore death and doom and go through their days disregarding the significance of this countdown.

To be a man is to pursue not just a more serious life, but to pursue greatness in every moment of life

That’s the difference between men and boys and mere males. Men are trying to extract every ounce of life out of life. They attack each day with their goal in mind, with their quest in the front of their mind.

Man up! Stop acting as if there are no consequences for your lack of clarity or for your laziness.  Man up! Stop pushing greatness to tomorrow and stop idolizing others who’ve accomplished it already or are on their way to doing so.

You’re a man, dammit, man up and start acting like one by doing what you’ve been afraid to do up to this point.

There are choices, daily, that men make that boys don’t.

Choose to read instead of watching TV.

Choose to work on your house instead of ‘relaxing’.

Choose to work another hour instead of playing video games.

Choose to spend time with your family instead of surfing the net.

Manliness is a choice, and a dead serious one at that. Make the choice to man up every day. It’s a lifetime pursuit, and it’s your duty to pursue it as such.

Wake up every day as if greatness is your purpose.

I’m not a huge fan of the term, but when applied to every area of your life it provides clarity as to what your choices must be in every single moment.

Man up.



A man’s role is protector and defender. ~Chad Howse

If we don’t learn from history we’re doomed to repeat it.

Last year I spent a month in Rome and three months in Italy. There are few places in the world that can connect you with history so closely as Rome.

The city is big, huge for an ancient city. It’s surrounded by great walls and within the confines of their gates a once great people ruled.

The Romans of the past are nothing like the Italians of the present. They were workers, hustling and toiling endlessly. It was their priority, to do, leave the philosophy to the Greeks, the Romans were here to build and conquer.

When they first came across the Israelites, the Jews, they were perplexed with a people that took an entire day off every week called the Sabbath. They saw them not as insightful or respectful of their God, but as lazy.

What’s interesting about Italy, and Rome, is why many of its other great cities were built.

I spent two weeks, for example, in a town called Sorano. It’s an ancient town once inhabited by the Etruscans who predated the Romans but essentially lived in caves that look like they were carved our by spoons and now used as perfect wine cellars.

Sorano later became a city the Romans used as an outpost, a warning against invaders. Towns like Sorano, heavily fortified and very well situated atop a canyon, nearly impossible to overtake, litter the countryside of Tuscany. The Romans, like the Brits or French or any other great nation knew that a great city can’t huddle up within its own gates and expect to protect itself from invaders.

Defense doesn’t start where the city lines begin, they start on the edges of the empire.



The culmination of your life if it were written in a novel can read like an epic. It can be filled with adventure and daring, with close calls, with death and failure and danger. On a daily or weekly and monthly level, however, in the immediate, it must be simple.

The stories of great men are usually of the Cliff Notes variety. They highlight the great and, out of necessity, gloss over the monotonous. You get a glimpse of it in the great biographies. In The Rise of Theodore Roosevelt you read about his weakness and his obsessive work ethic and motion. You see the result in his book output and his travel output and a list of things he did in his life, and if you’re a thinking man you’ll understand that, in comparison to what you do on a daily basis and what you’ve accomplished at whatever age you are compared to Mr. Roosevelt at that same age that he had to be an incredible worker.

In The Rise and Fall of Napoleon Bonaparte you get a glimpse into his obsessive need for knowledge. You read about him avoiding drinking and partying, hating those who partook because, in his eyes, they were wasting opportunity and wasting opportunity was sinful, not necessarily in a religious sense from his point either, but evil nonetheless.

When you read about the Greatest Generation, or even think about what they did, the mass call to service both militarily and otherwise, you see the deed, what you don’t see – unless you talk to your grandfather or great grandfather, is the simplicity of their lives.

They were responsible for their fate, their current predicament, and oftentimes even anything bad that happened to them.

They sought ownership of everything in their lives and as a result they lived great lives.

I’m writing this with a BOSE speaker blaring Jamey Johnson to my front left on a lawn chair on my porch with a cigar on the ashtray to the right of it and a glass of scotch nestled next to my right hand. My phone is to my left. My internet is on and it shouldn’t be. I have a long list of things I wanted to do and haven’t yet done and it’s already 6pm. My life needs more simplicity.

Wake up. Work hard. Read. Pray. Play. Go to bed.

When you constantly look to blame others for anything and everything (others can be your folks, your competition, your government) and you fail to take responsibility for everything, your life cannot be simple. You’re always looking for a reason.

The clearest, most beneficial path to a productive life is self-responsibility, self-reliance, and as Jocko Willink and Leif Babin coined, extreme ownership.

There are a lot of bold statements in this book, there has to be. Life isn’t a series of grey. Grey isn’t clear, it’s murky, it’s open to interpretation. Life can’t be. There is right and there is wrong (read Thoughts of a Philosophical Fighter Pilot to see the true, deep, and necessary aspects of a clearly defined moral code). The most bold and true statement I will make is that you cannot call yourself a man if you’re blaming others for anything.

Men take responsibility. Period.

They do not search for others to blame even if logic would dictate that blame justified. If they get robbed and beaten in their own home they accept responsibility for not better protecting their nest. If they get fired they take responsibility for not being un-firable. If their wives cheat on them they find the bastard they cheated on him with, beat him to a pulp, divorce the lady, and then accept responsibility for choosing the wrong lady or not being a good enough husband so as to make cheating unthinkable.

Men don’t think in terms of things being done to them. Things happen. Somewhere within the event they find fault in their own actions or thoughts or intentions.

They find fault in themselves. It’s only fault within one’s self that can be altered, controlled, or solved. (Read This: Own Your Emotions)

You cannot solve fault in another. You cannot solve fault in a system unless you’re willing to fix that system!

What’s crazy about men is that when they win, when they find that place on the top of the mountain, they do two things:

1. They tell everyone that it wasn’t them, that there were many others who helped them get there. They act with humility. They don’t take responsibility for their victory, only their defeat.

2. From the top, they reach their hand down and bring others up with them.

This goes completely against everything in our culture where we’re supposed to praise ourselves, where we’re special, the center of our own universe.

It isn’t easy to be a man. That’s why so few can call themselves such a thing.

I’m obviously a work in progress, a fella whose initial response, thought, or action isn’t always the best one. I’m a guy who needs to catch myself all-too-often thinking the wrong things and doing the wrong things, but I’m catching myself.

Manliness isn’t a birthright. It isn’t bestowed upon you. It’s a battle waged in the open and in the closed confines of your own mind and soul.

Wage the battle, my friend. The world needs you to, our society and our country needs you to, and more importantly your family or your future family need you to.

About The Author

Chad Howse: Chad’s mission is to get you in the arena, ‘marred by the dust and sweat and blood’, to help you set and achieve audacious goals in the face of fear, and not only build your ideal body, but the life you were meant to live.

You can contact him at –