Be ashamed to die until you have won some victory for humanity. ~ Horace Mann

I’ve gotten flack for saying ‘you don’t matter, your work does’.

Here’s another way of saying it…

Why the fuck are you here if not to make this world in some way better?

You may make it safer by killing bad guys. You may make it easier by making other’s lives easier. You may make it more interesting by writing something that exposes others to a new way of thinking.

The key is to do something.

You’re born with talents, interests, and abilities. These give you a purpose. Find that purpose. Work your ass off at that purpose. And give this world and the people in it something.

You’re here to work.

You’re here to extract all you can from your body and brain and spirit.

You’re here to hustle, to study, to get up early and create something.

Your worth as a man is determined by how you aide those around you, or humans in general.

Whatever you think you’re here to do, do it.

Don’t go to your grave with fuel still left in the tank.

Don’t leave this planet ashamed because you were weak, because you lacked will, toughness, or grit.

Don’t give up. Don’t quit. Don’t wish for different talents or parents or a different beginning in a different time.

You’re here for a reason, make it a very good reason.



The entire basis for this site is to build upon who you are to become who you want to be.

The ‘alpha’, in average to alpha, is your ideal. It’s not necessarily what the rest of society thinks of when they hear the term. We’re not just focusing on the physical, but the mental and the spiritual as well.

I guess I could have called the site average to elite, but it didn’t have the same ring to it.

Why are you average?

You may respond to that claim with a snicker, but it’s true. It’s true for all of us. We’re all average in comparison to who we can be. By adding discipline, working harder, studying more diligently, becoming more self-reliant and so forth, we become what we could have been all along.

What’s elite?

Elite is a higher end human. He’s faster, stronger, smarter, tougher. How you become elite is what we’ll cover in this article.

1. Determine what’s good and what’s bad.

Most people live life blindly accepting norms, ways of living, and habits that don’t seem all that harmful. We do what we do because it’s what’s done by people like me, living where I am, pursuing what I’m pursuing.

What in your life is beneficial, right now, and what isn’t?

Ask that simple question. You’re not going to be elite if you’re constantly on social media or watching TV. You’ll be a dependent, lazy fatty always seeking more ‘likes’ and living to ‘get likes’ rather than living to live.

This is personal. You know what’s good for you and what’s bad for you. Have the balls to remove the waste.

2. Expose yourself to the elements of your ancestors.

In his book, What Doesn’t Kill Us, Scott Carney writes about how our ability to control our environment has made us weaker, fatter, and more prone to illness. By exposing yourself to the elements, namely cold and pain, you awaken a lot evolutionary strength that’s been buried by an increasingly easy way of life.

Think about how evolution happens. It cannot occur in ease, it has to be carried out only under extremely stressful situations.

Thousands – even hundreds and tens – of years ago we were exposed to the elements. Thus, our immune systems had to work harder, our muscles did too. We were tougher, more resilient because we were more exposed.

Expose yourself to the elements. Take cold shows in the morning. Turn your heat down and shiver. Spend time outside in the cold in nothing but your shorts. Force toughness.

3. Be ruthless with your time.

Focus only on one thing at a time. Never try to multitask – it’s a myth that leads to a lack of productivity and wasted time.

Focus only on things that demand your attention. Don’t give your time to that which weakens you. (Read This: How to Use Your Time Like a Winner)

Being elite is being ruthless. You know what’s good and what’s bad and you’re brutal about avoiding the bad at all costs. Read. Write. Study. Train. Embark on adventures. Do the things you dream about doing. Don’t dare watch others pretend to do what you wish you were doing.

4. Hike and hunt and explore.

We’re not meant to spend so much time indoors. It’s unnatural. Men were once wild. We’re bred to fight and defend and hunt and gather.  We’re not designed to sit on our asses. You can see the effects…

…We’re fatter and weaker than ever before. Our suicide rates are the highest they’ve been in decades and yet our quality of life is at its height in our history as humans.

Quality, however, is subjective. True quality demands experience, it doesn’t entail ease.

Get off your ass and get out there. Be a man. Do as men do.

5. Figure out a routine.

I created a program called, The Lost Art of Discipline, where we go through your routine, what you want from life, and how to plan how to get it.

Most people just exist. They don’t exist with a specific plan or much of a focus. They just do as they think they’re supposed to do.

As a result they fall into the trapping of society, both in their aspirations and in their routine.

Break free from this mediocre way of life. Figure out the routine that will help you become a success and live that routine daily.

6. Wake up earlier.

Winners rise early. Losers sleep in. (Read This: Conquer Your Morning, Win Your Life)

7. Train your hands for war.

Learn how to fight. Learn how to shoot. Train your body to be excellent at both.

You’re not much of a use if you’re weak. You’re not going to experience the dangers and the wonders of the world if you can’t hike 20 miles with a 40 pound bag on your back. You’re also not going to venture into the exciting parts of the world if you’re not at least a little bit confident that you can defend yourself if a situation gets hairy.

Learn how to do what men have done since day one, fight.

Our bodies are created for it. If you’re overweight or weak, you’ve compromised your purpose. Turn the ship around.

Start here: Strong Like a Warrior

8. If you’re afraid, go forward.

Think about your real fears, the deep ones that don’t get addressed.

I’m not talking about a fear of spiders or sharks (although both can keep you from doing some pretty badass shit). The fear of failure prevents too many of us from becoming what we can become because it’s halts our most daring pursuits.

If you’re afraid to travel, travel. If you’re afraid to go to a certain part of the world, go there. If you’re afraid to write a book because of the sheer amount of work that could end up as a failure, do it.

Our fear is more often a guiding light than a deterrent. Use it. Don’t avoid it.

9. Don’t aim to be exceptional.

This sounds counter-intuitive, but if you look at those among us or in history who are elite, they were who they were or are who they are every day.

They were in it for the long haul, they didn’t whine and wish things weren’t as they are., They persisted and pursued a way of life every day.

They were their habits.

Be your habits. (Read This: How to Break a Bad Habit)

Determine what those habits are, what that mindset is, who you carry yourself as, and be him daily. Not in moments when all eyes are on you, but in every waking hour and even in your dreams.

This isn’t done so you can show people how good you are or post pictures about this incredible life you have. This is done because it’s how to live, it’s who you are.

Why would you be anything but elite when you have the choice to be great?

It’s simple. Wake up early. Work hard. Be disciplined. And be this way every day.

About The Author

Chad Howse: Chad’s mission is to get you in the arena, ‘marred by the dust and sweat and blood’, to help you set and achieve audacious goals in the face of fear, and not only build your ideal body, but the life you were meant to live.

You can contact him at –



No life ever grows great until it is focused, dedicated, disciplined. One of the widest gaps in human experience is the gap between what we say we want to be and our willingness to discipline ourselves to get there. – Harry Emerson Fosdick

Discipline is everything. It’s the act of doing what has to be done to achieve what has to be achieved.

Most people stop at ‘wanting to achieve’ something, become something, win something. They talk about doing it, dream about it at night, maybe even writing it down in a notebook of goals, but very few ever develop the discipline necessary to make that dream a reality.

No life ever grows great until it is focused, dedicated, disciplined.

You cannot expect a single thing without all three. You’re entitled to nothing without all three.


You need blinders. You need to be able to focus on a single thing, a direction or directive, without having other things push you off your pursuit.

There is only one thing that exists, and that’s the craft or the goal or the dream or the book or the business. Most people want a ‘balanced life’. It’s a myth. You don’t get balance and greatness. You can have it once greatness is yours, but while you’re chasing that bastard down it’s the only thing in your life. (Read This: 6 Focus Hacks That Will Help You Win)


This doesn’t mean that you have one great work day, or two, or three, but a lifetime of them. You know what you want and you’re dedicated to getting it.

You live and breathe this quest.

This, of course, is for those who want greatness. They’re in it for the long haul, the lifetime. They risk putting countless hours and missed opportunities in other areas of their lives to the side in pursuit of something that’s not guaranteed to work.

It makes sense that so few people actually want to be great at something. 


This is the king. Discipline is actually putting your focus and discipline to work every day. Discipline is your habits; it’s who you become when you set out to pursue something that’s way out of your reach when you first begin.

Discipline isn’t exceptional. Anyone can have it. Most people don’t. Fewer still possess it for a long enough time to become great at something.

We’ve become a culture that pats ourselves on the back for very meaningless shit.

‘I deserve a vacation’ or a break or a new suit is about the most commonly used phrase in existence.

You don’t deserve shit!

Earn it.

These three things are required for any goal. Decide if you actually want what you think you want. If you do. Then make it your everything



Don’t set your thoughts on things you don’t possess…but count the blessings you actually do possess and think how much you would desire them if they weren’t already yours. – Marcus Aurelius

The key word in the quote above is things. We buy spaces to live, we spend thousands and even millions on these spaces, and then we fill them up with stuff. What was once our dream home, our goal, can’t contain the amount of things we now own so we have to buy something bigger.

Things don’t matter.

The amount of things you possess nor the quality of those things. It’s all irrelevant.

Focus, however, not on the things you don’t own and want, the things a pal has or your peer at work just pulled up in, but on the things you do have.

I’m sitting in the office of my home right now. Two and a half years ago I didn’t think it were possible for me to buy a home. Then the idea was posed to me. I scrounged and saved for seven months, found a house that seemed too good for me, and bought it.

I’ve been in this wonderful home for a year and a half and I’m already thinking, dreaming, scheming about what I want next.

That’s how our minds work. We’re never satisfied, which can be a good thing when it comes to ambition, but not stuff.

Count the things you once dreamt about owning. I have a truck in my garage, a garage, a house, guns, a bow, all things I’ve wanted to own for years, and now that I have them I want newer, bigger, better.

It’s silly.

Be in that place where you desired the things you now own and appreciate that you have them, that you’ve earned them.

Maybe that’s the key.

Appreciate where you are in comparison to where you were, and now get somewhere far greater.



Some people’s idea of [free speech] is that they are free to say what they life, but if anyone says anything back, that is an outrage. ~Winston Churchill

PC is rooted in weakness. It’s weakness because it’s a hypersensitivity that creates more division than it does bring people together. (Read This: A Man Cannot Be Politically Correct)

We have different skin colors and cultures and backgrounds. We have different shapes and sizes. These things are important to notice and identify as our lineage makes us feel connected and a part of something. But, scientifically speaking, we have only a single race.

There isn’t a group that needs a helping hand, nor another that needs to be punished. It’s political correctness, however, that forces us to see how we’re different, be it by sex or race, and to rush to judgments when someone is comfortable with our differences, even joking around about our various cultures and creeds.

Political correctness is the weak brainchild of the pussified male. It’s what will destroy him as other cultures give a rat’s ass about political correctness. We can’t call a terrorist a radical Islamist even though he follows the religion. It’s in this weakness and ignorance that we don’t allow a religion to reform. Christianity needed reformation, as does Islam, yet it’s political correctness that refused to see this reality and by the numbers, it’s Muslims to are being slaughtered far more than any other group as a result.

To act with love you must also act with strength.

Where there is no strength, love cannot come to fruition, and it’s things like political correctness, borne of good intentions, that have allowed weakness to control them and turn them into evil.



The courage we desire and prize is not the courage to die decently, but to live manfully. – Thomas Carlyle

I have a big red book on my desk. It’s always on my desk. It’s called the Synonym Finder. Anytime I’m stuck for a word or if I’m being redundant I flip it open and find a better word.

I can’t remember why or what I was writing, but I looked up the word “manliness”. Its synonyms are telling. Listed along with the obvious, manlihood and mansculinity, are words like strength, power, virility, force, might, vigor, red-bloodedness, fearlessness, boldness, daring, courage, resolution, fortitude, grit, stamina, and guts.

That’s why I’m writing this article. Becoming manlier doesn’t mean smoking more stogies or failing to ask for directions. It isn’t the comical manliness that sitcoms poke fun at. Being more manly is being better.

It’s simple. You’re a man. Becoming more of what you are good. Even characteristics like aggression and force are good. Society may tell you to calm down, to quell the burning fire or the rage or the power you have within, but society doesn’t have a clue what it needs, and it needs more strong, aggressive badasses innovating, building its roads and buildings, and protecting its borders.

Being more manly is being more successful, and it really doesn’t matter how you define success, becoming a better man and better at being a man will help you get there.

1. Gain power.

Power comes in many forms. First, gain power over yourself. To live manfully is to control what you can and not worry about controlling what you can’t.

Become more powerful physically. Gain power in your career. Have respect amongst your friends, family, and peers.

Power is winning. No matter the area of focus, become powerful.

2. Spend as much time out of your comfort zone as possible.

Growth can only occur outside of comfort.

That includes physical comfort as well.

Our society is blanketed by comfort and ease. Innovation is great, but it’s made us dependent on technology to do for us what we used to have to do for ourselves.

This had made us soft, all of us, and the best thing you can do is to do what others aren’t willing to do, and that’s to get uncomfortable as often as possible.

Go where you’re afraid to go. Spend more time in cold, harsh weather. Turn the heat down in your house in winter so your body has to heat itself. Do push ups in the morning. Get up earlier. Get outside more. Travel more. Work harder. Hunt.

Become tougher and better and manlier by spending less time being comfortable.

3. Dare to do and be what most are afraid to pursue.

Men, real men, are explorers and conquerors as well as fathers and scholars. Be both.

Explore places and things and ways of life that are foreign to you. Dare to go where most are afraid to go and do what most are afraid to do.

Daring is manly. It’s facing fear and moving forward in spite of that very real feeling.

Whatever you want to do, multiply it. Make that goal as daring as you can possibly make it. You won’t live the life you can live doing only what you know you can do. Aim higher. Dare mightier.

4. Become dangerous.

There’s being a good man, which is important, and there’s being good at being a man, which is equally important. Both are being lost on our younger generations where morality is archaic and living manfully is sexist.

Being good at being a man is a necessity, and rather than looking to the moral and the good, you look to our ancestors, the hunters, gatherers, and warriors that existed for thousands of years.

Men have had a pretty singular role for the majority of our existence, and that’s the role of warrior. Being more manly is being more dangerous. It doesn’t mean you carry out that capacity daily, but it’s in your back pocket should you need to fight, defend, or conquer.

Learn how to fight. Learn how to shoot. Learn how to hunt and face your fears.

5. Become unbreakable.

One of the greatest books I’ve ever read is a non-fiction book that wouldn’t be believable if it were fiction. The book is aptly named, Unbroken, and it chronicles the life of Louis Zamperini.

After reading that book and what Mr. Zamperini endured, you have no valid reason to complain about anything going on in your life, and that’s an extremely important aspect of becoming more manly.

Men don’t complain. Not only that, they put themselves in situations where they’ll have to endure more than the average fella or female. They volunteer for an arduous existence when most are content with an easier, safer, less challenging way of life.

To become unbreakable you have to push yourself to your breaking point, and then push yourself again and again. It’s the adoption of the strenuous life that Theodore Roosevelt called his nation to pursue.

Being more manly means waking up earlier, working harder, aiming higher, and daring mightier, and then waking up the next day and doing it all over again and again and again until your last breath has been taken.

6. Become oblivious.

There are things worth being concerned with, like the safety of your family, your work, career, craft. There are also things you should be oblivious to.

Don’t care so much about what others think. Hold the opinions of those who know you best in high regard because they’ll keep you honest, but the public, the Facebook crowd or Instagram crowd shouldn’t guide who you are, how you act, dress, or carry yourself.

Life isn’t a reality TV show. Social media makes us think everyone’s eyes are on us, but it’s a narcissistic and vain way to live, ignoring the fact that people have their own shit to worry about. (Read This: You’re Just Not That Important)

Don’t fret over the small stuff, the trivial. Being manly is knowing what deserves your attention.

7. Study often.

Don’t just read, study.

Living a manly life demands that you live one of awareness. If you have a craft you’re trying to learn and perfect, study how to become great at it. If you have a path you’re following, figure out the best, fastest way to get there.

Live life with some strategy, some purpose, focus, and direction.

Study philosophy, especially the Stoics. Study your faith. Study business and finance.

Always be learning, as soon as you think you know it all you make yourself useless.

8. Train.

If the time comes for heroism or action or violence, you’re going to fall back on your training or lack-there-of.

It’s a myth that people rise to the occasion. There is no rising, but a falling back, a dependence on what is innate. It’s up to you to train the toughness, skill, and effectiveness into your consciousness even just in case you’re ever needed.

Train your body. Train your mind. Train your soul to be able to endure more than the average man and one day it may pay off, and if it does, the reason for your being could be found in a moment of effective action.

9. Earn self-reliance.

We depend more on others or other things than at any other time in our history on this planet.

It’s made us soft.

We want to get warm, we flick a switch or turn a dial. There’s no lack of comfort in how we live. Comfort, however, isn’t where growth happens. It’s the difficult route that has to be taken instead of the easy route.

The grit and toughness and willingness to do what must be done that was common amongst Greatest Generation is almost non-existent amongst millennial’s.

Change that. Do the little things. Mow your lawn. Tend to your garden. Fix your toilet and make your own meals. (Read This: The Death of Self Reliance)

Living manfully isn’t being dependent on others. It’s knowing what you want, who you are, and doing what must be done.

Being handy was once a necessity as we couldn’t call someone to fix the tractor or tend to the horse or fix the faucet. We had to do it ourselves and we did it ourselves.

We couldn’t rely on approval from others because there was more solitude. We did activities like hiking or hunting for the sake of the experience, not so we could show others what we’re doing.

Think about the things you depend on unnecessarily. The social media for approval or even from an escape from boredom. The TV to pass time. Think of ways to better use your time to become better in less time.

Dependence creates weakness. Weakness isn’t a part of any definition of manliness.

About The Author

Chad Howse: Chad’s mission is to get you in the arena, ‘marred by the dust and sweat and blood’, to help you set and achieve audacious goals in the face of fear, and not only build your ideal body, but the life you were meant to live.

You can contact him at –