Success is merely doing the work that you don’t want to do every day for your entire life.

Within your line of work there are things you love to do, and other things you don’t like as much. (Read This: Find Happiness in Work. Not Work In Happiness)

Success, victory, winning is found in consistently doing the things you don’t want to do.

Think about it…

Everyone does what they love to do and want to do. Most people aren’t tough. They won’t do what they don’t like to do or what they don’t like to enjoy. It’s human nature not to do that stuff. Go against your nature.

For me it’s video. I hate doing video, but it brings a lot of people to the site so it has to be done.

People don’t like answering emails or writing long books or getting up early. They don’t like training hard or training every day. They don’t like staying late at work. They don’t like not buying stuff. They hate saving.

People don’t like to persist.

The act of simply outlasting everyone is a valid approach in any industry.

Unless you’re a complete goof, you can’t help but learning things along the way if you persist.

Please, think about this…

What in your line of work do you not like doing? (Read This: You Don’t Matter, Your Work Does)

Think about it. Give it some real thought. This doesn’t have to be something difficult, it’s just something that you don’t like doing.

Do it.

Do it every day.

It may be bookkeeping. I hate bookkeeping, but if I’m to know what’s coming in, what’s working, what’s not working, and how the business is evolving, it has to be done.