Don’t aim at success. The more you aim at it and make it a target, the more you are going to miss it. For success, like happiness, cannot be pursued; it must ensue, and it only does so as the unintended side effect of one’s personal dedication to a cause greater than oneself or as the by-product of one’s surrender to a person other than oneself. Happiness must happen, and the same holds for success: you have to let it happen by not caring about it. I want you to listen to what your conscience commands you to do and go on to carry it out to the best of your knowledge. Then you will live to see that in the long-run—in the long-run, I say!—success will follow you precisely because you had forgotten to think about it. ~ Viktor Frankl

Don’t chase success, be successful.

Don’t aim for success, let it hunt you down.

Simple, be great. Be better every day. Live stronger.

What you’ll inevitably realize if you chase success is that there’s never enough of whatever you’re aspiring to have – and what you own will, in the end, own you if you place all of your wants and desires on symbols, things, and stuff.

Success isn’t the aim, it can’t be. (Read This: How to Define Success)

To be successful is something you either are or aren’t. You control this every time you wake up with purpose or with the stress of trying to find something that you do not control.

You control your emotions, you control your decisions.

Make decisions based on what you think – deep down – is good, right, and best.

Have the guts to make your own choices, see them through, and do your best at being your best, and success will hunt you down like a lion does a wildebeest.

Don’t chase success, be successful.

Stop worrying about what you’re going after. Stop caring about awards and accolades.

Stop caring about what other people think and simply be the best man you can be every day.

I’m serious.

Most will write this and then move on to some other article that ‘inspires’ them to hustle and get after this all-elusive success.

They’ll ignore the warnings of men like Frankl, and chase what they think they should chase instead of being who they have the potential to be.

Read the quote above once more.

Remember it. Recite it daily. Figure out who your best is, and be him. Stop caring about the destination; focus on the process.

About The Author

Chad Howse: Chad’s mission is to get you in the arena, ‘marred by the dust and sweat and blood’, to help you set and achieve audacious goals in the face of fear, and not only build your ideal body, but the life you were meant to live.

You can contact him at –