The culmination of your life if it were written in a novel can read like an epic. It can be filled with adventure and daring, with close calls, with death and failure and danger. On a daily or weekly and monthly level, however, in the immediate, it must be simple.

The stories of great men are usually of the Cliff Notes variety. They highlight the great and, out of necessity, gloss over the monotonous. You get a glimpse of it in the great biographies. In The Rise of Theodore Roosevelt you read about his weakness and his obsessive work ethic and motion. You see the result in his book output and his travel output and a list of things he did in his life, and if you’re a thinking man you’ll understand that, in comparison to what you do on a daily basis and what you’ve accomplished at whatever age you are compared to Mr. Roosevelt at that same age that he had to be an incredible worker.

In The Rise and Fall of Napoleon Bonaparte you get a glimpse into his obsessive need for knowledge. You read about him avoiding drinking and partying, hating those who partook because, in his eyes, they were wasting opportunity and wasting opportunity was sinful, not necessarily in a religious sense from his point either, but evil nonetheless.

When you read about the Greatest Generation, or even think about what they did, the mass call to service both militarily and otherwise, you see the deed, what you don’t see – unless you talk to your grandfather or great grandfather, is the simplicity of their lives.

They were responsible for their fate, their current predicament, and oftentimes even anything bad that happened to them.

They sought ownership of everything in their lives and as a result they lived great lives.

I’m writing this with a BOSE speaker blaring Jamey Johnson to my front left on a lawn chair on my porch with a cigar on the ashtray to the right of it and a glass of scotch nestled next to my right hand. My phone is to my left. My internet is on and it shouldn’t be. I have a long list of things I wanted to do and haven’t yet done and it’s already 6pm. My life needs more simplicity.

Wake up. Work hard. Read. Pray. Play. Go to bed.

When you constantly look to blame others for anything and everything (others can be your folks, your competition, your government) and you fail to take responsibility for everything, your life cannot be simple. You’re always looking for a reason.

The clearest, most beneficial path to a productive life is self-responsibility, self-reliance, and as Jocko Willink and Leif Babin coined, extreme ownership.

There are a lot of bold statements in this book, there has to be. Life isn’t a series of grey. Grey isn’t clear, it’s murky, it’s open to interpretation. Life can’t be. There is right and there is wrong (read Thoughts of a Philosophical Fighter Pilot to see the true, deep, and necessary aspects of a clearly defined moral code). The most bold and true statement I will make is that you cannot call yourself a man if you’re blaming others for anything.

Men take responsibility. Period.

They do not search for others to blame even if logic would dictate that blame justified. If they get robbed and beaten in their own home they accept responsibility for not better protecting their nest. If they get fired they take responsibility for not being un-firable. If their wives cheat on them they find the bastard they cheated on him with, beat him to a pulp, divorce the lady, and then accept responsibility for choosing the wrong lady or not being a good enough husband so as to make cheating unthinkable.

Men don’t think in terms of things being done to them. Things happen. Somewhere within the event they find fault in their own actions or thoughts or intentions.

They find fault in themselves. It’s only fault within one’s self that can be altered, controlled, or solved. (Read This: Own Your Emotions)

You cannot solve fault in another. You cannot solve fault in a system unless you’re willing to fix that system!

What’s crazy about men is that when they win, when they find that place on the top of the mountain, they do two things:

1. They tell everyone that it wasn’t them, that there were many others who helped them get there. They act with humility. They don’t take responsibility for their victory, only their defeat.

2. From the top, they reach their hand down and bring others up with them.

This goes completely against everything in our culture where we’re supposed to praise ourselves, where we’re special, the center of our own universe.

It isn’t easy to be a man. That’s why so few can call themselves such a thing.

I’m obviously a work in progress, a fella whose initial response, thought, or action isn’t always the best one. I’m a guy who needs to catch myself all-too-often thinking the wrong things and doing the wrong things, but I’m catching myself.

Manliness isn’t a birthright. It isn’t bestowed upon you. It’s a battle waged in the open and in the closed confines of your own mind and soul.

Wage the battle, my friend. The world needs you to, our society and our country needs you to, and more importantly your family or your future family need you to.

About The Author

Chad Howse: Chad’s mission is to get you in the arena, ‘marred by the dust and sweat and blood’, to help you set and achieve audacious goals in the face of fear, and not only build your ideal body, but the life you were meant to live.

You can contact him at –



Success is merely doing the work that you don’t want to do every day for your entire life.

Within your line of work there are things you love to do, and other things you don’t like as much. (Read This: Find Happiness in Work. Not Work In Happiness)

Success, victory, winning is found in consistently doing the things you don’t want to do.

Think about it…

Everyone does what they love to do and want to do. Most people aren’t tough. They won’t do what they don’t like to do or what they don’t like to enjoy. It’s human nature not to do that stuff. Go against your nature.

For me it’s video. I hate doing video, but it brings a lot of people to the site so it has to be done.

People don’t like answering emails or writing long books or getting up early. They don’t like training hard or training every day. They don’t like staying late at work. They don’t like not buying stuff. They hate saving.

People don’t like to persist.

The act of simply outlasting everyone is a valid approach in any industry.

Unless you’re a complete goof, you can’t help but learning things along the way if you persist.

Please, think about this…

What in your line of work do you not like doing? (Read This: You Don’t Matter, Your Work Does)

Think about it. Give it some real thought. This doesn’t have to be something difficult, it’s just something that you don’t like doing.

Do it.

Do it every day.

It may be bookkeeping. I hate bookkeeping, but if I’m to know what’s coming in, what’s working, what’s not working, and how the business is evolving, it has to be done.



No man is more unhappy than he who never faces adversity. For he is not permitted to prove himself. ~ Seneca

You have no reason to try to prove yourself to others. They really don’t matter in your pursuit, one that should be yours and yours alone.

You have to, however, prove yourself to yourself. That’s how you gain confidence. That’s how you gain power, strength, and character. And a man who never faces adversity can never really know what he’s made of nor what he’s worth.

Seek adversity by aiming higher and persisting. The flaw in many of our pursuits in life is that we think we find meaning. No, meaning is something you create, not by jumping from project to project or job to job, but by sticking it out and creating meaning in the least likely of places.

The profession is irrelevant. The aim has to be high, but the persistence has to be infinite.

Don’t run from adversity, it will always be your best teacher.



It is not death that a man should fear, but he should fear never beginning to live. ~ Marcus Aurelius

Fear regret. Most fear death or bodily harm or failure, but it’s the fear of regret that will propel us to attempt things we won’t attempt if we fear the latter more than the former.

The fear of regret, of dying with a heard filled with the stinging pain of not taking advantage of opportunity, pushes us to live. The fear of death confines us to an existence devoid of daring adventure or audacious attempts.

Don’t fear death, it’s a constant. It’s something that will come in its time regardless of whether you’re ready or not. Fearing regret, of dying on your deathbed wishing you’d been more and done more and accomplished more should conjure a pit in your stomach that can’t be cured until you start doing what you know you must do, living in a way you deem as life, not mere existence.

Most live a life of cowardice, a life in avoidance of living. They’re pussies. Don’t be a pussy. Don’t fear death, it’s an illogical thing to fear because it grabs every single one of us. Not living, however, is something most do but everyone has the choice not to do.

We can all live, few ever do. Be of the few, not of the many. Live a damn daring life in the face of irrational fears. Be a badass. Don’t be a little bitch.



I’m reading The Greatest Generation. It’s a great book. Read it. It’s a collection of stories about that generation that may be the best we’ve seen.

The World War II Generation, those born into the Great Depression, a time of economic destitution and extreme poverty. By the time they were in their thirties and forties and fifties they’d created an economic boom.

If they had a theme it would be self-responsibility. This isn’t romanticizing, plucking the few good from a bad lot. This truly was a generation of men and women who took responsibility for their lives, both what happened to them in the war, their disabilities that they wouldn’t call disabilities or the poverty that they rose from that wasn’t even their fault.

The main gripe that this generation has with those since is the lack of responsibility. Guys don’t take responsibility for their kids, for taking care of their families, for their work or how well it’s done or for their actions.

The Greatest Generation was a generation of men who fixed what was broken. They took it upon themselves to solve problems, be they on the world stage or chores around the house. (Read This: How to Be Old School)

They were also proud. Some may say too proud. It was a different kind of pride that they had, though, not one of entitlement like we have today, where we’re proud of our sexual orientation, our race, you know, things we haven’t earned but have been born into. Those of the WWII Generation were too proud to accept a hand out. They were too proud to call someone to fix what they knew they could fix. They were too proud to do a shitty job so they did the best they could with what they had.

If we could have an archetype for what it was to be a man it wouldn’t be the generation before them, there’s no misplaced nostalgia on all things in the past being better – those who contributed to the fall of Rome in their weakness are no better than those contributing to our fall in ours – it certainly wouldn’t be the generations since, with their entitlements and weakness and dividedness, it would be that generation.

A bulk of a generation had what men should aspire to have and were who men today should aspire to be. Many of these great men are still around today. They belong to both political parties and ideologies and yet congregate and drink and tell stories together. The pettiness of our kind doesn’t flourish among theirs. And they are a different kind of person all-together, no whining or crying and no idle threats. They don’t crave a safe space from opposing ideas, but if an ideology was bad enough it had to be dealt with and destroyed, and the lot of them worked at destroying it together.

They were strong, but didn’t get strong out of vanity. Their legs weren’t shaven, their eyebrows weren’t plucked, but their hair was combed and their shirt was tucked.

They had pride.

About The Author

Chad Howse: Chad’s mission is to get you in the arena, ‘marred by the dust and sweat and blood’, to help you set and achieve audacious goals in the face of fear, and not only build your ideal body, but the life you were meant to live.

You can contact him at –