I earn over $1 million a month because I do important tasks only. I don’t waste my time on the trivial. I don’t check social media. My time is too valuable for distraction. I’m working on an important mission. I get shit done. I make big moves. I’m on top of my dollars coming in and going out. I invest wisely and aggressively in my business. I take BIG risks, but wise ones. I think bigger than my competition. I help others reach their goals and then some. I’m on a mission and mediocrity in any sense has no place in my life.

I’ve been writing that down at the beginning of every day.

It’s not the dollar amount that should be the focus, though it’s a measurement of how good you are at what you do, but who I am to be worthy of such an amount. (Read This: How to Think Like a Winner)

I’m obviously not there yet – not even close – but that doesn’t mean I can’t act as if I am, or be as if I am the guy worthy of a business that impacts so many damn lives.

Recently, my daily life, mantra, what I aspire to be and what I aspire to create and how I aspire to live has been guided by a few quotes that basically say the same thing.

The first is from Viktor Frankl:

Don’t aim at success. The more you aim at it and make it a target, the more you are going to miss it. For success, like happiness, cannot be pursued; it must ensue, and it only does so as the unintended side effect of one’s personal dedication to a cause greater than oneself or as the by-product of one’s surrender to a person other than oneself. Happiness must happen, and the same holds for success: you have to let it happen by not caring about it. I want you to listen to what your conscience commands you to do and go on to carry it out to the best of your knowledge. Then you will live to see that in the long-run—in the long-run, I say!—success will follow you precisely because you had forgotten to think about it.

The second is from Alexander the Great’s tutor, Aristotle:

Excellence is an art won by training and habituation: we do not act rightly because we have virtue or excellence, but we have these because we have acted rightly; ‘the virtues are formed in man by doing the right actions’; we are what we repeatedly do.

Excellence, then, is not an act but a habit: ‘the good of man is a working of the soul in the way of excellence in a complete life… for as it is not one swallow or one fine day that makes a spring, so it is not one day or a short time that makes a man blessed and happy.

BE great.

We have to define who we are aspiring to become. Sometimes this definition is clarified when we determine the ‘what’ we are trying to accomplish, and reverse-engineer to define the who, to identify the habits that we both have and those we don’t have that the rest of society may prescribe to.

Every morning I write that note above because that’s what I want my business to achieve, and I have to be the guy described thereafter or else I won’t have the goal or live the life.

I have to hold myself to a higher standard or else I won’t achieve what I want to achieve.

Too many people identify the goal, but are ignorant to the habits they have to acquire and who they have to become to attain the dream.

They think the goal is dependent on other things, but it isn’t, it’s always dependent on who we are and how excellent we are.

If you want to earn $1 million a month, why in God’s great name would you spend another minute acting like someone who’s broke, or someone who’s average, or even someone who’s making $20k a month?

The actions of each of those people are beneath your goal, and if you have a massive goal, they’re BENEATH YOU.

Define the what.

Determine the who.

Become the man worthy of a great life.

A business that earns that much money is helping a hell of a lot more people than mine is right now.

It means that guys are actually taking action on things.

It means more guys are doing the workouts and in the Tribe and becoming the men they want to become.

It means more eyes are on the articles and the videos.

The only way to get the business to make that kind of impact, is to be the guy in the description.

But not to be him once or twice, but to be him every day.

Without being held to a higher standard, none of the impact or growth will happen.

What do you want to accomplish?

Who do you need to be, today, to accomplish it?


Forget the standards you’re holding yourself to right now.

Be the man. Period. The Man. The winner. The leader. The conqueror and creator.

About The Author

Chad Howse: Chad’s mission is to get you in the arena, ‘marred by the dust and sweat and blood’, to help you set and achieve audacious goals in the face of fear, and not only build your ideal body, but the life you were meant to live.

You can contact him at –



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Chad Howse

Chad’s mission is to get you in the arena, ‘marred by the dust and sweat and blood’, to help you set and achieve audacious goals in the face of fear, and not only build your ideal body, but the life you were meant to live.

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