Spend a few minutes thinking about the goal, and a few hours thinking about the process.

The other day I had a conversation with a buddy of mine. He’s a guy who’s, in part, accomplished what I want to accomplish, especially in the realm of business and family.

He’s an awesome dude.

We were talking about an aspect of my business. It’s a group that I’m building of guys that are really getting after it. We call it the Average 2 Alpha Tribe, and it’s not just about training or nutrition, though you’re taken through workouts that will change your body and your life and nutrition that will do the same, both boosting your testosterone levels at the same time, but I give you challenges to improve as a man and as a leader, books to read, all stuff that have helped me improve in my own life exponentially.

I had the goal of getting 1,000 guys into the tribe. It was in my mind as a big goal that would make a big difference.

We were talking about how the tribe is growing and he said sort of matter-of-factly that ya, having 10,000 guys in the tribe would be great.

It flipped my goal of 1,000 on its head.

After the call I took a step back and thought about other goals within my life and my business and realized I needed to spend a day to reassess where I was heading in life.

I needed to add a pinch of audacity to what I was trying to accomplish.

Setting the right goal is important.

Too often we set our sights far more moderately than we should. Why aim for 1,000 when you could aim for 10,000?

Why strive to accomplish what is easy when you could accomplish what is great?

No matter where you are in life, multiply what you’re trying to achieve by 10x.

Sprinkle your big goals with audacity and make them great goals.

The real magic, however, is in defining the process.


Having big, audacious goals is great. But the real magic is found in a clearly defined process.

Your process, your habits, your routine, will lead you to the promised land, and without them you won’t come close.

After I took a look at all of the goals in my life, I spent a couple hours a day determining what needed to be achieved to reach those goals, and then broke it down further into what I needed to do every day to make them a reality.

The time I need to wake up.

The first thing I need to do in the morning.

The primary focus of the business.

The books I need to read.

The attitude I need to have.

The people I need to talk to.

The food I need to eat.

The workouts I need to do.

Big, hairy, audacious goals excite us. They ignite a fire under our arse that leads us to work longer, more productive hours for a few days before we inevitably fizzle out and fall back into how we did things before our newfound inspiration.

It’s happened to me too often to fall back into that trap.

Victory takes a long time. It’s habitual, even boring sometimes. It consists of doing the things other people aren’t willing to do and doing them every day.

Set those massive goals.

Then spend even more time figuring out the process by which those dreams will become reality.

About The Author

Chad Howse: Chad’s mission is to get you in the arena, ‘marred by the dust and sweat and blood’, to help you set and achieve audacious goals in the face of fear, and not only build your ideal body, but the life you were meant to live.

You can contact him at –