There are males and there are men. Men are easy to spot. They’re strong and tough and dangerous. They’re the guys you call when you need help. They’re dependable, self-reliant, and they’ve got their shit together, they’re not boys wandering aimlessly on this planet.

They’re creating something, a legacy, a place in this world, a leadership role even in their own, small tribe.

We need more of them. Hopefully, this article will help you better understand what it means to be a man by better defining the characteristics that make up this ideal.

  1. Toughness

Toughness is persisting through the pain. Men do not succumb to pain. We do not allow it to stand in the way of the goal, or simply what must be done.

  1. Stoic

A man does not worry about the opinions of others. He concerns himself only with what he can control. He’s not a worrier, he’s a warrior. Whether he knows it or not he’s a Stoic.

  1. Self-reliance

People depend on him, as much as he can, he depends on himself. Self-reliance is learned over time. If you’re not quite there, keep learning new skills, it’s a journey that never ends.

  1. Dependability

He shows up. He does what he says he’s going to do. He’s not a flaky little kid. He dependable. He’s a man.

  1. The Capacity for Danger

Manliness demands that you’re not only a good man morally, but that you’re good at being a man from a utility standpoint, and men are men so they can protect and defend. If you have no capacity for danger, you’re not doing this masculinity thing very well. Join a boxing gym.

  1. Adventurous

Read Farther Than Any Man, by Martin Dugard. It’s a book about the life of James Cook. Men are explorers by nature. Don’t turn your back on your nature.

  1. Daring

When there’s a group of people who are afraid to go down the dark alley, or into the cave in the mountains, the man ventures forward. He’s daring, dangerously so.

  1. Successful

Accomplishment is as necessary for our souls as air for our ability to live another day. We need to accomplish. Focus on one thing and focus on achieving it and nothing else. You need to be successful to feel like you’re a man (but you define success! Don’t let someone else’s definition rule over your life).

  1. Loyal

To be a man you can’t be fickle, especially with your friendships. You’re the guy other’s go to when they need help because you’re loyal, you’re always there.

  1. Impressive

You’re impressive to someone. Something you do, how you carry yourself, how you act, the work you get completed, is impressive to someone.

Take pride in how you act, work, and live. Be an impressive human, not just a mediocre male. Men desire improvement. That very fact means they’re going to act in a more impressive manner than those content with mediocrity.

  1. Gritty

Grit is found less and less in modern humans. It’s the ability to persist through failure, for a long duration, under great pressure. It’s toughness over time. It doesn’t matter who you are on one day if you’re good or tough in a moment, but if you can be so forever.

  1. Persistent

Whatever a man’s going through, he must persist. It doesn’t mean you can pivot or learn from your mistakes, but your quest for improvement cannot end, your adherence to your ideals cannot falter.

  1. Consistent

Define rules. We don’t like rules, but we need them. We need guides to align our daily actions and thoughts to our ideal. Our ideal is both who we are and the life we aspire to live. Being consistent demands we understand what we want to be consistent at. Define rules for your life. Live by them daily.

  1. Courageous

To be a man, the man you ideally want to become, you cannot let fear deter you from the actions your masculine soul begs you to take, actions of adventure and daring, it has to be a compass, a guide that shows you want to pursue and not what to avoid.

  1. Self-sacrificing

When you have a tribe of your own, you do what you do for them, you work your ass off, you save and invest and create a legacy, but your basic needs come last to theirs. You serve them by being their rock, their provider, and their protector.

  1. Focused

Kids have the luxury of wandering. Men need to be focused on something grand, at the very least their daily improvement.

  1. Rough around the edges

You cannot be a man and be completely refined and polished and well-mannered. You must be rough around the edges. You must be a little barbaric, a tad dangerous, a Viking at heart. Being a man means you’re not fully civilized. There will always be an aspect of you that has the capacity to do harm especially if it’s for good.

  1. Disciplined

What can you accomplish if you’re not disciplined? Likely nothing of value. Men need accomplishment in some form. We need to see the fruits of our endless labor, and the path to accomplishment is always discipline.

  1. Relentless

Who you want to become is who you are now. Be him now. Hold yourself to a higher ideal. Aspire to achieve what you want to achieve and let nothing stand in your way.

The greats, Theodore Roosevelt, James Cook, Stephen Smith (slave turned millionaire, look him up), were relentless. Nothing stopped them. Nothing.

Let nothing stand in your way, whatever it is the reason you feel you’re here.

Get after it.

Be the Man.



Work. Eat. Sleep. Football on Sundays and maybe a hike or two a month. You relax with a stogie and a book and the nervous butterflies that paralyzed you the first time you laid eyes on your then future wife, or the first time you visited a strange land where they spoke a different language and the fear of the unknown wasn’t a deterrent but a challenge, are gone.

Work becomes an excuse not to do things, to not dare mightily even when the best things you’ve done in your life were the most exciting things you’ve done in your life.

Testosterone decreases the moment you hold a baby. It does again when you get married. Why? The theories are that we go from adventurers and conquerors to protects, providers. We were once warriors, now we become worriers.

We worry about the safety of our family. We worry about being able to give them the life we didn’t have. We worry about every little thing in life and we completely stop living dangerously, but it’s this risk, this danger, this thirst for competition that both makes us feel alive and fills our bodies with the most important hormone we have access to.

We see an increase in testosterone when we win. We need to win and we need to compete and we needs to live ambitiously and aggressively.

Don’t decay, please don’t decay.

Just because you have more responsibility, does not mean you have to be comfortable in how you live because there’s so many other things that make you nervous, that worry you.

Your family, your lady, and you need you to live dangerously, to aim audaciously in what you pursue, and to experience the invigorating experiences that you embarked on when you had fewer responsibilities.

Last year at about this time I was on a flight, on my way to hunt in Africa. On that trip I played with lions, stalked warthogs, and chased (but didn’t kill) giraffes.

Before that I explored Argentina and Uruguay, Italy and Scotland, where spontaneity was a daily habit, and discipline allowed me to win in work while I was winning at life.

Recently, I’ve settled into certain realities that don’t have to be so.

While routine and habit are important, if you’re focused on one thing at a time, and you work on the right things, you can do your work and experience a great, adventurous life as well.

Just because you’re ambitious in your work and you want to be a good husband or boyfriend or father, does not mean that your ambitions in other areas of life, with experiences and journeys and adventures, should cease.

If you want to increase your testosterone levels with your mind, you have to do it with your attitude and actions.

Testosterone is your ‘mojo’, and that’s something you should never relinquish, whether you’re married or a father, old or young. You need to be a man, and to be good at being a man.

When you die you’re going to regret the things you did but the things you didn’t do, especially if they’re things you didn’t do enough.

Living an adventurous life isn’t just about boosting testosterone, though that’s an effect of living in such a way. Living a daring life is living, in its truest sense. It’s feeling life, exhilaration and excitement.

The stats on the decline of testosterone in men as they marry and have kids doesn’t have to be your story. Stay vigilant. Stay hungry. Dare mighty things.

About The Author

Chad Howse: Chad’s mission is to get you in the arena, ‘marred by the dust and sweat and blood’, to help you set and achieve audacious goals in the face of fear, and not only build your ideal body, but the life you were meant to live.

You can contact him at –



We are what we repeatedly do. Excellence, therefore, is not an act but a habit ~Aristotle

I often have clients, friends, and even family members ask me, “What is the secret to your success?

They ask it just like that…

“What is the “secret” to your success?”

…As if success in any endeavor can be boiled down to one hidden trick and secret hack. (Read This: The Secret Ingredient for Success That Nobody Talks About)

My response, more or less, is always the same. I simply reply, “There isn’t one, it’s just about the habits that you cultivate in your life.

Whether you like or believe this statement is irrelevant. It’s the truth.

Success in anything, whether it’s your physical fitness, your business, your relationships, or your creative pursuits, boils down to the habits that you have in your life.

If you cultivate the right habits, you will live an exceptional and full life. If you cultivate the wrong habits, your life will suck.

I don’t have all of the answers and I can’t definitively tell you which habits are the most important for you, but after building a multiple-six (almost seven) figure business in less than two years, I can confidently say that the habits I am about to share with you work.

To some of you, these habits might not make much sense. You might think that they aren’t really that important for achieving your financial or entrepreneurial goals. They are. I promise that if you commit to these habits for at least 18 months, I can guarantee that your business, hell every area of your life, will be radically transformed.

But it’s up to you to take the leap, to take charge, man up and go after what you want. None of these habits are easy. It will take hard work, it will take sacrifice, and it will take more than a little sweat.

But the rewards are worth it.

Let’s get it.

1. Build Testosterone and Lift Some Heavy Weights

If you have been reading this blog, or any other “manosphere” blog for an appreciable amount of time, this point should not come as a surprise to you.

I’m not saying that you need to bulk up like the late Rich Piana or that you need to have single digit body fat year round, but if you aren’t consistently training hard and lifting heavy ass weights, then you will not be able to truly live a great life.

This might sound like a bold statement, but I promise it’s true.

One of the biggest turning points for me came whenever I made the definite decision to reclaim my physical health. I went on a whole foods diet, started lifting weights four times a week, and supplementing to achieve optimal hormonal balance.

The changes that I experienced were almost unbelievable.

I had more energy, motivation, enthusiasm, mental clarity, and confidence in myself and my abilities. I was better in every area of my life. I felt like a real man.

There are certainly men throughout history who did great things without prioritizing their physical health, but they accomplished these great deeds in spite of their oversights, not because of them. If you want to be a great man in the modern world, then you must exercise, you must build a strong body, and you must lift som heavy weights.


2. Overcome a Fear First Thing in the Morning with a Cold Shower

I’ve taken cold showers for almost three years in a row and I can say without a shadow of a doubt that they are one of the single most important and beneficial habits that you can have in your life.

No matter what goal you are trying to achieve, cold showers will help you get there.

When I was just getting started with my business, things were hard. I had to do shit on a daily basis that I didn’t like and didn’t want to do. But the hardest part of my day was always the first 120 seconds of my shower.

For two whole minutes each and every morning, I would turn the water to a bone chilling temperature and stand under the faucet as mother nature dished out her punishment. Those two minutes felt like an eternity.

But they also did something magical.

In the same way that productivity experts suggest that you “Eat that Frog!” or do the hardest thing first, when you start your day by doing something as physically and mentally challenging as taking a cold shower, the rest of your tasks become infinitely easier.

When you have already braved the cold, that conference call, webinar, or piece of content that you have to create seems a lot less scary. When you’ve already exposed your body to the elements, the rest of your daily “Stresses” become much easier to handle.

3. Take Ownership of Your Life

While this might not be a “Habit” in the traditional sense of the word, it is one of the most powerful tactics that I have found for accelerating every facet of your life.

When you are someone who regularly complains and whines about things, you subconsciously create a losing mentality. You view everything in a negative light, small issues become big problems, and you are sending out a very clear and obvious signal that you are an unappreciative ass hole who doesn’t deserve to achieve success.

This sounds harsh, I know. But it’s true. If you are reading this article right now, then you have no reason to complain. You have access to the internet which means you likely have access to clean water, healthy foods, paved roads, and a phone or computer that costs more than many people will earn in their entire lifetime.

Remind me again who gave you the right to complain?

Tony Robbins regularly states that “The antitdote to fear is gratitude. When you are greatful for what you have, fear simply cannot exist”. And it’s true. When you eradicate complaining from your life, when you stop bitching about things that simply don’t matter, and when you start to appreciate the abundance that you have, something magical starts to happen.

You stop seeing problems and start seeing opportunities. You stop feeling sorry for yourself and start taking responsibility for yourself. You stop becoming a social liability (seriously, no one worth your time enjoys being around a complainer) and start becoming an asset.

When you stop complaining you start living.

4. Go to Bed 90 Minutes Earlier than You Do Right Now  

The science is in, sleep deprivation is killing our society. Studies have shown that sleep deprivation can increase your risk of diabetes, heart disease, obesity, and certain types of cancer. Not to mention the fact that regular sleep deprivation reduces motor function, strength, and mental performance.

But there’s a problem.

Most of us can’t just sleep in an extra 60-90 minutes every day and the rest of you shouldn’t want to. There’s something magical about the early morning hours and nothing will get your ass into gear quicker than developing a powerful 5 a.m. morning routine.

So what are we supposed to do? Sleeping late will detriment your goals and ambitions but not sleeping enough will (quite literally) kill you. The solution?

Go to bed earlier.

Instead of staying up late binging on Netflix or wasting your time on social media, get to sleep 60-90 minutes earlier every night. You can start off small by going to bed just 15 minutes earlier each week until your body adjusts to the new schedule.

The extra sleep will improve your mood, make you stronger, keep you sharper, and help you live longer.

The fact that you are still waking up early will help you stay productive, focused, and on track towards your biggest goals.


5. Practice Intentional Focus for 30 Minutes a Day

Where focus goes, energy flows.

Do you remember when you first learned how to ride a bike? One of the first things that you were told was to keep your eyes where you want to go. If you’re riding your bike and you start staring at the tree on the side of you road, you are going to move towards it, plain and simple.

Life is a lot like riding a bike.

When you focus on a goal or outcome, you naturally start to move towards its achievement. This works for the good and bad. If you are constantly focused on the things that you don’t want in your life you will actually end up attracting those things into your life.

Conversely, if you are focused on the things that you do want, if you are focused on your dreams, your goals, and your vision, you will start to move towards it.

Each and every day, I want you to commit to spending 30 minutes in intentional focus. I don’t care how you focus on your vision, but it’s imperative that you do focus on your vision. (Read This: 9 Reasons Why You Must Become More Disciplined)

You can write down your goals, visualize your future self, repeat affirmations about your goals or whatever the heck else you want to do as long as you spend time each day thinking and focusing on what you want out of life.

This might sound simple and it might sound woo woo, but I promise you that it will transform your business in ways you can’t imagine.

Before we move forward, I need to leave you with a disclaimer.

The real world does not work like the Secret. If you think that sitting on your ass and wishfully thinking about a new Ferrari will magically make a marvelously designed Italian supercar in your driveway, then you aren’t just lazy, you’re foolish.

Focus is important, but action is more important.

Let’s Get Down to Business

Life cannot be compartmentalized. What you do in one area will affect every other area. Even though you might not understand how these five habits will help you accelerate your business or career, I can promise you that they will.

Now it’s up to you. It’s up to you to go out and take action. To implement these habits and pursue your dreams.

It’s up to you to become the man you were born to be.

And it all starts now.

About the Author

Andrew Ferebee is the founder and CEO of Knowledge for Men, a 3X Amazon Best Selling author, and a high performance men’s coach and business consultant.

You can find out more about Andrew and his mission at knowledgeformen.com



I earn over $1 million a month because I do important tasks only. I don’t waste my time on the trivial. I don’t check social media. My time is too valuable for distraction. I’m working on an important mission. I get shit done. I make big moves. I’m on top of my dollars coming in and going out. I invest wisely and aggressively in my business. I take BIG risks, but wise ones. I think bigger than my competition. I help others reach their goals and then some. I’m on a mission and mediocrity in any sense has no place in my life.

I’ve been writing that down at the beginning of every day.

It’s not the dollar amount that should be the focus, though it’s a measurement of how good you are at what you do, but who I am to be worthy of such an amount. (Read This: How to Think Like a Winner)

I’m obviously not there yet – not even close – but that doesn’t mean I can’t act as if I am, or be as if I am the guy worthy of a business that impacts so many damn lives.

Recently, my daily life, mantra, what I aspire to be and what I aspire to create and how I aspire to live has been guided by a few quotes that basically say the same thing.

The first is from Viktor Frankl:

Don’t aim at success. The more you aim at it and make it a target, the more you are going to miss it. For success, like happiness, cannot be pursued; it must ensue, and it only does so as the unintended side effect of one’s personal dedication to a cause greater than oneself or as the by-product of one’s surrender to a person other than oneself. Happiness must happen, and the same holds for success: you have to let it happen by not caring about it. I want you to listen to what your conscience commands you to do and go on to carry it out to the best of your knowledge. Then you will live to see that in the long-run—in the long-run, I say!—success will follow you precisely because you had forgotten to think about it.

The second is from Alexander the Great’s tutor, Aristotle:

Excellence is an art won by training and habituation: we do not act rightly because we have virtue or excellence, but we have these because we have acted rightly; ‘the virtues are formed in man by doing the right actions’; we are what we repeatedly do.

Excellence, then, is not an act but a habit: ‘the good of man is a working of the soul in the way of excellence in a complete life… for as it is not one swallow or one fine day that makes a spring, so it is not one day or a short time that makes a man blessed and happy.

BE great.

We have to define who we are aspiring to become. Sometimes this definition is clarified when we determine the ‘what’ we are trying to accomplish, and reverse-engineer to define the who, to identify the habits that we both have and those we don’t have that the rest of society may prescribe to.

Every morning I write that note above because that’s what I want my business to achieve, and I have to be the guy described thereafter or else I won’t have the goal or live the life.

I have to hold myself to a higher standard or else I won’t achieve what I want to achieve.

Too many people identify the goal, but are ignorant to the habits they have to acquire and who they have to become to attain the dream.

They think the goal is dependent on other things, but it isn’t, it’s always dependent on who we are and how excellent we are.

If you want to earn $1 million a month, why in God’s great name would you spend another minute acting like someone who’s broke, or someone who’s average, or even someone who’s making $20k a month?

The actions of each of those people are beneath your goal, and if you have a massive goal, they’re BENEATH YOU.

Define the what.

Determine the who.

Become the man worthy of a great life.

A business that earns that much money is helping a hell of a lot more people than mine is right now.

It means that guys are actually taking action on things.

It means more guys are doing the workouts and in the Tribe and becoming the men they want to become.

It means more eyes are on the articles and the videos.

The only way to get the business to make that kind of impact, is to be the guy in the description.

But not to be him once or twice, but to be him every day.

Without being held to a higher standard, none of the impact or growth will happen.

What do you want to accomplish?

Who do you need to be, today, to accomplish it?


Forget the standards you’re holding yourself to right now.

Be the man. Period. The Man. The winner. The leader. The conqueror and creator.

About The Author

Chad Howse: Chad’s mission is to get you in the arena, ‘marred by the dust and sweat and blood’, to help you set and achieve audacious goals in the face of fear, and not only build your ideal body, but the life you were meant to live.

You can contact him at –



You don’t make society safe by making men weak. They’ll stab you in the back.

You make them strong. And you make them disciplined.

We see weakness in male feminists. We see their cunning ways. The only way they can have relationships with women is if they act like women. They’re deceitful. They’re weak. They’re also not to be trusted around women because they’re not strong.

You don’t make a society safe by making the men weak. They’re going to stab you in the back, they’re going to shoot up a school or a concert.

What we’re lacking is fostering the strength in men because we’re afraid of the possibility of brutality.

But the brutality is there, the capacity for that is there whether you’re strong or weak. Weak men do even more damage than strong men because they lack the character that acquiring strength builds.

When you have strong men, men with the capacity for brutality and who use that barbarism for good rather than bad, you have order in a society. (Read This: 3 Reasons Why Men Train)

When you remove the strong, the men able to be dangerous, no one is kept in line.

Everyone has to step in line when there are people who can keep them in check.

In society that cannot just be the police, there are far too few of them.

And men who are born with the desire to be strong, the desire to fight and battle, these are the men we need to keep the rest in line. Without strong men, evil men win.

Be the Refined Beast.

On a personal level, you need both the capacity for danger, and discipline.

You need to be able to kill, and you need some semblance of manners.

We’re given guidelines of how to be in stories, mythology, and religion.

Even Beauty was interested in the Beast, so long as he that beast could be used in the service of the family, that is, so long as he had discipline.

Discipline is what focuses the power, the strength, that desire to inflict harm into doing good.

Without discipline you cannot focus the rage. You cannot focus that part of you – especially when we’re younger – that wants to kick some ass, drink some beers, and so on and so forth.

Discipline is what connects that necessary aspect of being a man, that capacity for evil, and takes him, and points him into a good direction.

Without that gameness, that strength, and mastery, however, you’re useless.

Which is why we need to return to fostering strength in our men.

We need to encourage them to be dangerous and disciplined.

So long as they have discipline, they’ll serve our society better than they could otherwise.

About The Author

Chad Howse: Chad’s mission is to get you in the arena, ‘marred by the dust and sweat and blood’, to help you set and achieve audacious goals in the face of fear, and not only build your ideal body, but the life you were meant to live.

You can contact him at –