A man does what he must – in spite of personal consequences, in spite of obstacles and dangers and pressures – and that is the basis of all human morality. ~ Churchill

We’ve gotten away from this. Today it seems as though males do what’s convenient, not what has to happen not only for their betterment, but for the improvement of the lives of those that depend on them.

In short, we’ve become pussies. Not all of us, but when you see the debt-per-house ratio, it’s clear we’re not living by the old school values that created and defended great and free nations.

We’re buying to fit into an image that has nothing to do with what we actually want and need in life.

Think about what you really want in life.

Go deep. Think about the land, the ranch, the farm, the mansion, the family, the animals, the job, the legacy, whatever… Think about that ideal. Write that shit down. Now, think about what you’re doing on a daily basis.

Is it in pursuit of this ideal or are you wasting your time and money on getting side-tracked by bullshit?

Likely not. Our purpose largely differs from our actions. Our dreams, our ideal breaks heavily from what we spend the majority of our money on and what we spend most of our time doing.

Do what must be done, forget about personal consequences or the opinions of people who wouldn’t dare do a greater good at a personal detriment. Forget about popular opinion. Forget about what others think.

Define your life. Define right and wrong and act accordingly. (Read This: The Novel of Your Life)


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Chad Howse

Chad’s mission is to get you in the arena, ‘marred by the dust and sweat and blood’, to help you set and achieve audacious goals in the face of fear, and not only build your ideal body, but the life you were meant to live.

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